Value - Saving money, simply put, it means getting a great diamond at a great price. We have eliminated the high rent factor, excess inventory and salesmen’s commissions. We have one of the lowest overhead expense in the industry. The savings are passed straight to you.

Diamond brokers - We are diamond brokers with over 70 years-combined experience in the major world diamond markets. While many diamond sites sell only from their existing inventory, we are different. If we don’t have the exact diamond you request, we will search our global resources until we find it and save you money.

Safety – As GIA trained gemologists, we can safely steer you away from laser drilled or fractured filled diamonds and other diamond industry problems. Our 25-year association with the Gemological Institute of America and our many years of satisfied customers give you assurance in making a diamond purchase. We can give you expert counsel on all your jewelry needs.

Certificate diamonds – GIA and EGL certified diamonds at below published Rapaport prices.

Selection – Tremendous selection of platinum, 18K and 14K gold engagement and wedding rings to complement your certified diamond.

Manufacturing Jewelers – We have created some of the world’s most famous jewelry and sports trophies and we can custom make a special design for you.

Vast Jewelry Network – We have brought together some of the world’s finest specialty jewelry manufacturers to bring our customers an almost unlimited selection of fine jewelry in platinum and gold.

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