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HOW TO BUY A DIAMOND

The most important thing one can do when the decision has been made to purchase a diamond is to learn as much as you can about the product.

Diamonds are one of God’s most fascinating creations. They are incredibly hard, durable, wpe6D3.jpg (1765 bytes)and beautiful. They come in all kinds of shapes, sizes, and qualities. Consequently, there are several steps in take in determining the perfect diamond for you. The first step is to determine your budget. How much are you comfortable spending on your diamond? Diamonds can be very inexpensive to almost priceless. So, determining your price range is essential.

The next step is shopping around and comparing diamonds and mountings in yourring1.GIF (4759 bytes) price range. Try to determine what shape diamond you prefer as well as which style and metal you prefer for your mounting (platinum, 18K, 14K or a combination), etc. After you have determined your budget, diamond shape, mounting style, etc. it is now time to consider value. Where can you get the most for your money? That’s where we come in. Our forte is bringing you exactly what you want at a very competitive price.

THE DECISION MAKING PROCESS

Every diamond purchase is a compromise or blend of the five major diamond buying factors. They are budget, carat weight, color, clarity, and cut. By using just your eyes, could wpe6D5.jpg (1190 bytes)you, your friends, or even a diamond expert tell the difference between an equally well cut D-Flawless and, say, an H-SI1 diamond in a beautiful mounting on your loved one’s hand? Probably not, unless the same amount of money was shapes1.GIF (20197 bytes)spent on both stones. Then the D-Flawless would be much smaller. The compromise, in this case, would be seen in the size.

This point brings us to an interesting conclusion. After you have determined your budget, general quality range, shape, size, mounting style, the most important issue becomes: is the stone beautiful? Does it fit your needs and parameters? Will you be happy with your purchase? This final feeling, making customers happy with their purchase, is where we at Adelstein & Company excel. Give us a chance to prove it to you.

 

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